When OK isn’t Good Enough

When buying or selling a home, there should be a fair amount of research in choosing the right Realtor. Just calling your local office and asking the first person answers to list your home shouldn’t be your strategy. A careful cautious approach should be put in place to make sure that you are choosing a Realtor that will meet your expectations. What do you ask? What is most important? What is your criteria? A lot of things to consider when making one of your largest financial decisions. What matters most to you? Here are some things to consider…

  • Are you a full-time agent or part-time?
  • What is your marketing strategy for this particular property?
  • How do you work?
  • What s your communication method?
  • How many clients are you currently working with?

There are many questions you could ask. These are just a few. This at least is a good starting point to set up a baseline. More question will come up as the process unfolds. If your Realtor is willing to invest time to get you where you want to go, you are on the right track. Some Realtors love to brag about past accomplishments. They say things like…

  • I am the #1 agent
  • I am a 24/7 agent
  • I will sell your home for the most money in the least amount of time.
  • I am a neighborhood specialist.
  • I know the market

What does this mean to you? Not much but Realtors love to tell you these affirmations. The number one agent could mean a lot of things. It could mean that you’re the first agent in the office every morning or the number one agent in the office of 3 agents. That was in the past. What will you do for me today?

If your a 24/7 agent. Will you will answer the phone at 3am? Probably not. In fact those agents usually are the toughest to get a hold of. Professional work certain hours and you make appointments for professionals. People who are always available are really not and will frustrate you when it matters most

They will sell your home for the most money in the least amount of time? How can you make that statement? Did they mention that you will get for what the market will bear? Don’t let your mouth write a check that it can’t cash.

I am a neighborhood specialist-  Which neighborhood? How do you become one of these? Listen, the internet has copious amounts of data that we can manipulate anyways we see fit. We can provide a argument to support anything. How about that you agent will do his/her dud diligence to make sure that you know as much about the neighborhood so you can make a informed decision.

I know the market- What market are you talking about? National? Local? Neighborhood? Again this means nothing if it doesn’t pertain to your needs.

I guess what I’m saying is that you need to look before you leap when it comes to making this kind of decision. If a Realtor is not willing to sit down with you a have a cup of coffee to discuss your options, they are probably not the right one for you. A Realtor that is willing to explain and educate is key. You will be glad you did.


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